The RNIB have recently undergone a little bit of a makeover and have relaunched with a modern new logo as well as a really humorous yet informative advertising campaign that aims to challenge the misconceptions about sight loss, and I thought that I would tell you all about it as well as get involved.
I have Retinitis Pigmentosa, a condition that obscures the outer rim of my vision and means that I can’t see in the dark. I haven’t just walked into a Lamp Post because I didn’t see it, I walked into it because i’m actually very drunk after having one too many drinks on a very fun night out with a couple of my friends.
The RNIB’s See Differently campaign is all about creating a new world where there are no barriers for people with sight loss. They’ve worked closely with the sight loss community to design a new brand identity that reflects who they are today. They’ve also created a fresh and modern logo with carefully designed lettering to improve legibility and used a highly contrasting colour pallet which is a massive change from their old designs which they say is a sign of how far they, and society, have come in the 150 years since they were founded.
The world has changed beyond recognition since they launched back in 1867, but for Blind & Partially Sighted people, the world hasn’t changed enough. Isolation, inequality and unemployment are still a fact of life for too many people with sight loss and it is unacceptable in the 21st Century. They want to create a new world where there are no barriers for people with sight loss. A world where people are valued for the life they lead and not judged by their disabilities.
An important step in all of this is making sure that people understand sight loss and what it means. That’s why they’re encouraging people to see the person, not the sight loss with their new films and posters.
I absolutely love the RNIB’s new look, feel, mission and campaign, especially their adverts, as I think that it will show the world that the sight loss community is full of incredibly intelligent and funny people, who just so happen to have a visual impairment.
The RNIB have been around for 150 years now, and with their fresh new look, i’m sure that they’ll be around for another 150 years to come.
Are you visually impaired too? What do you think of the RNIB’s new look and advertising campaign? Please let me know down below.