The RNIB have recently undergone a little bit of a makeover and have relaunched with a modern new logo as well as a really humorous yet informative advertising campaign that aims to challenge the misconceptions about sight loss, and I thought that I would tell you all about it as well as get involved.
A picture of the RNIB logo.
I have Retinitis Pigmentosa, a condition that obscures the outer rim of my vision and means that I can’t see in the dark. I haven’t just walked into a Lamp Post because I didn’t see it, I walked into it because i’m actually very drunk after having one too many drinks on a very fun night out with a couple of my friends.
The RNIB’sSee Differently campaign is all about creating a new world where there are no barriers for people with sight loss. They’ve worked closely with the sight loss community to design a new brand identity that reflects who they are today. They’ve also created a fresh and modern logo with carefully designed lettering to improve legibility and used a highly contrasting colour pallet which is a massive change from their old designs which they say is a sign of how far they, and society, have come in the 150 years since they were founded.
The world has changed beyond recognition since they launched back in 1867, but for Blind & Partially Sighted people, the world hasn’t changed enough. Isolation, inequality and unemployment are still a fact of life for too many people with sight loss and it is unacceptable in the 21st Century. They want to create a new world where there are no barriers for people with sight loss. A world where people are valued for the life they lead and not judged by their disabilities.
An important step in all of this is making sure that people understand sight loss and what it means. That’s why they’re encouraging people to see the person, not the sight loss with their new films and posters.
I absolutely love the RNIB’s new look, feel, mission and campaign, especially their adverts, as I think that it will show the world that the sight loss community is full of incredibly intelligent and funny people, who just so happen to have a visual impairment.
The RNIB have been around for 150 years now, and with their fresh new look, i’m sure that they’ll be around for another 150 years to come.
Are you visually impaired too? What do you think of the RNIB’s new look and advertising campaign? Please let me know down below.
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Luke x
YESTURDAY I WAS WATING FOR A BUS. NEARBY S MAN APPEARED DRUNK. THE PERSON I WAS SAT NEXT TO COMMENTED THAT HE WAS EITHER DRUNK OR ON DRUGS. I REPLIED HE MATBE HAVING AN EPILEPTIC SIEZURE AS THIS HOW I’M AFTER A SEIZURE. I HSVE RIGHT TEMPERAL LOBE DAMAGE THE CAUSE OF EPILEPSY AND SIGHT LOSS.
I AGREE WITH YOU WE SHOULD SEE THE PERSON NOT THE CONDITION BUT SADLEY THIS IS OFTERN THE SITUATION.
I HAVE HOPE AND I’M POSITIVE ABOUT MY FUTURE BUT CONVINSING OTHERS IS PROVING DIFFICULT.
WHEN I’M OUTDOORS I WALK WITH MY EYES CLOSED DUE TO COMPLEX VISUAL DISTURBANCES. WHEN I HEAR VOICES I HAVE NO PRECONSEPTIONS OF THE SITUATION. I FIND THIS REFREASHING AS I LISTERN TO WORDS AND THEIR DEPTH NOT THE VISUAL.FACTOR.
I have RP as well, I love their campaign!! It is so funny and light hearted. The sob stories and people with their eyes covered by sunnies or not able to see anything just isn’t true for a lot of us and it feels amazing to feel repressed along side those who can’t see anything (who have been represented for years). YAY RNIB!!
I can’t for the life of me remember who the advert is by but have you noticed the one with a Labrador talking into a microphone giving descriptions? He keeps getting it wrong by saying sausages and things like that? I think if I remember correctly it’s advertising the talk over on TV to help the visually impaired know what’s going on. I just feel like it’s a pretty cool advert! Not sure if my name will come up so thought I’d let you know it’s Sarah from Facebook who was bloody useless at things like ALT text until I met you! Now I want to shake you for unintentionally showing me how useless I am! Hahaha! X
YESTURDAY I WAS WATING FOR A BUS. NEARBY S MAN APPEARED DRUNK. THE PERSON I WAS SAT NEXT TO COMMENTED THAT HE WAS EITHER DRUNK OR ON DRUGS. I REPLIED HE MATBE HAVING AN EPILEPTIC SIEZURE AS THIS HOW I’M AFTER A SEIZURE. I HSVE RIGHT TEMPERAL LOBE DAMAGE THE CAUSE OF EPILEPSY AND SIGHT LOSS.
I AGREE WITH YOU WE SHOULD SEE THE PERSON NOT THE CONDITION BUT SADLEY THIS IS OFTERN THE SITUATION.
I HAVE HOPE AND I’M POSITIVE ABOUT MY FUTURE BUT CONVINSING OTHERS IS PROVING DIFFICULT.
WHEN I’M OUTDOORS I WALK WITH MY EYES CLOSED DUE TO COMPLEX VISUAL DISTURBANCES. WHEN I HEAR VOICES I HAVE NO PRECONSEPTIONS OF THE SITUATION. I FIND THIS REFREASHING AS I LISTERN TO WORDS AND THEIR DEPTH NOT THE VISUAL.FACTOR.
Just stick with it, Eventually everyone will understand everyone’s disabilities.
I have RP as well, I love their campaign!! It is so funny and light hearted. The sob stories and people with their eyes covered by sunnies or not able to see anything just isn’t true for a lot of us and it feels amazing to feel repressed along side those who can’t see anything (who have been represented for years). YAY RNIB!!
Totally agree with you.
I can’t for the life of me remember who the advert is by but have you noticed the one with a Labrador talking into a microphone giving descriptions? He keeps getting it wrong by saying sausages and things like that? I think if I remember correctly it’s advertising the talk over on TV to help the visually impaired know what’s going on. I just feel like it’s a pretty cool advert! Not sure if my name will come up so thought I’d let you know it’s Sarah from Facebook who was bloody useless at things like ALT text until I met you! Now I want to shake you for unintentionally showing me how useless I am! Hahaha! X